Minimum order quantity (MOQ) is often the first number a new brand asks about – and the one that decides whether a launch is affordable. This guide explains where MOQs come from, what is realistic, and how to plan your first order.
What MOQ means
The MOQ is the smallest quantity a supplier will produce in one order, normally per product (SKU). If a supplier quotes “MOQ 1,000” and you want three serums, you are committing to 3,000 units, not 1,000.
Why suppliers set MOQs
- Production setup: mixing, cleaning and setting up a filling line takes time whether you fill 100 or 10,000 units.
- Raw materials: ingredients are bought in batch sizes; very small batches waste material.
- Packaging: bottle, tube and box makers have their own minimum runs, especially for custom colours and printing.
- Quality control: each batch needs checks and documentation regardless of size.
What is a realistic MOQ?
It varies widely by supplier and product type. Large factories commonly ask for thousands of units per item, especially for custom formulas and printed packaging. Suppliers that work with smaller brands offer much lower starting quantities, often by using stock packaging and established formulas.
At Cosmebatch the minimum order is 144 pieces (one carton) per product. Each product page shows a single-piece sample price and a full-carton price, so you can work out your first order before you contact us.
What pushes MOQ up or down
| Lower MOQ | Higher MOQ |
|---|---|
| Existing formula | New formula developed for you |
| Stock packaging | Custom mould, colour or shape |
| Label or sticker branding | Direct printing on bottles, tubes and boxes |
| One shade or scent | Several shades or scents (e.g. a foundation shade range) |
Printing options and their minimums are explained in custom cosmetic packaging.
How to plan your first order
- Start narrow: launch three to five products rather than fifteen.
- Test samples first: a sample costs far less than a carton of the wrong product – see how samples work.
- Calculate the landed cost: unit price, shipping, duties and VAT, plus compliance costs. Our quotation guide shows what to include.
- Reorder winners: a low MOQ lets you put more cash behind what sells.
Common mistakes
- Comparing MOQs without checking whether they are per product, per shade or per design.
- Choosing a high-MOQ custom package for an untested product.
- Forgetting that every product still needs its own safety assessment and notification in the UK or EU.
Browse the product range to see carton prices, or read the full guide to starting a skincare line.
